From Beginner to Facebook Ad Specialist: Mastering Facebook Core Elements
Hello, this is Vaxelabs! Today we're discussing what matters most in Facebook ads: structure? Pixel? Audience? Or creative? The answer is always: c...
How to Choose Between ABO and CBO for Facebook Ads? A Comprehensive Guide to Help You Make Precise Decisions
In Facebook advertising, the rational allocation of budgets directly impacts ad performance and return on investment. For many advertisers, ABO (Ad...
How to View Your Competitors’ Facebook Ad Audiences
Here are three tips to help you: Quickly find your competitors' Facebook ad audiences
RTB and Ad Networks: The Unspoken Rules Top Performers Use to Decide
What’s up, I’m Wing—a marketing professional based in the U.S. If you're advertising online, you’ve definitely come across terms like 'ad networks'...
Why is the first user to complete a purchase “extremely important” for Meta ad optimization?
The first user to complete a purchase is “extremely important” for Meta ad optimization because they directly provide the first high-quality “signa...
How does Meta advertising algorithm optimize based on engagement data?
Meta ad system optimization process is an iterative learning and refinement journey, where initial user interactions—namely engagement data—serve a...
【Facebook Ads】How to Address Issues of Excessive and Low-Quality Conversion Data in Facebook Ads
One challenge Meta advertising optimizers face is that conversion data often appears inflated and of lower quality compared to actual conversion me...
Stop Blaming Google Ads for “Underperforming”: 99% of Your Budget is Wasted on These 3 Hidden Vulnerabilities
Advertisers running Google campaigns rarely lose due to budget constraints; more often, it's the unseen 'underlying configurations' that trip them ...
Facebook’s 2025 Gambling Policy: Essential Guide for Advertisers
If you've ever placed gambling ads on Facebook, you may have encountered situations where your ad materials were banned and noticed that this socia...
In Meta Ads, which of the two advertising objectives, “Sales” and “Leads,” focuses more on e-commerce sales?
The primary task at the Meta ad Campaign level is to select the right advertising objectives. Among the various goals, experts highlight 'Sales' an...
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