Hello, this is Vaxelabs! Today we’re discussing what matters most in Facebook ads: structure? Pixel? Audience? Or creative? The answer is always: creative.

Many advertisers love to get fancy with their ad structures: CBO or ABO? Should they run A/B tests? How broad should the audience be? Is the Pixel clean? But anyone who’s actually run high-volume ads on Facebook knows: whether an ad campaign succeeds is 80% determined by the creative assets.

I. Why Is Creativity the Ultimate Lever for Facebook Ads?

Facebook’s auction mechanism dictates one thing: you’re not competing against peers—you’re competing for users’ attention. In other words, the moment a user pauses for just a second when scrolling past your ad is the critical juncture determining its fate. So no matter how precise your audience targeting or how polished your structure, if your creative fails to grab attention, the outcome is inevitable: high CPM, low CTR, low CVR, and money flowing out like water. A strong creative asset, however, produces the exact opposite effect: CPM decreases by 20–40% (the system favors highly engaging ads) CTR increases 2–4 times (clicks double instantly) – Overall conversion costs drop by 30–60% This is why creative matters more than structure, and even more than audience targeting—because it directly influences the entire algorithmic entry point.

Algorithms don’t like you—they like content that users like.

So here’s the question:

II. Where do great Facebook ideas come from?

The best ideas are always borrowed. But true masters don’t just copy—they deconstruct → refine → reassemble → and recreate.

Below, I’ll break down several frequently used and effective sources of creative inspiration:

1. Extract “Authentic Pain Point Copy” from Amazon Reviews

When you’re stuck on how to write copy—don’t write it yourself. Users have already done it for you.

Go to Amazon’s Top Reviews and identify:
Recurring strengths (selling points)
High-frequency pain points (copy hooks)
Usage scenarios (script material)
Genuine feedback (User-generated content copy)

2. Extract “reverse selling points” from competitors’ negative reviews

Negative reviews = users’ most painful pain points. These are highly valuable because they reveal: what users hate, you emphasize the opposite.

For example, if users complain: Battery life is poor → “Battery life upgraded, lasts 7 days on a single charge”

Features are too complicated → “3-second setup, easy enough for seniors to use”

3. Find Viral Hooks from “High-Engagement Content” on Social Media
Platforms include:

TikTok
Instagram
Reels
Facebook Reels
Pinterest
Likes on these platforms = genuine emotional resonance points for users.

4. Facebook Ad Library: The Most Transparent Advertising Intelligence Hub

This is an essential treasure trove for cross-border marketers. The right approach is:
Don’t just look at ads—focus on “long-running campaigns.”

5. UGC Influencer Videos: The Most Trustworthy Content

Compared to brand-produced videos, users prefer “recommendations that feel like advice from a friend.” The greatest strength of UGC is its authenticity, naturalness, and credibility.

You can source from:
TikTok
Creator
Instagram
Micro-Influencer
to find:
Personal reviews
Real-life scenarios
Authentic expressions
Emotional value
Everyday moments
Then break these down into:
Multiple openings
Multiple scenarios
Multiple selling point snippets
to combine into new test materials.

6. TikTok Ads Center: Viral Content Library
TikTok Ads Center frequently features viral content characterized by:
High conflict + Strong emotion + Ultra-short rhythm,
making it ideal for Facebook ad testing.
You can extract:
3-second attention-grabbing openings with exaggerated contrasts (before/after)
Clear pain point demonstrations
Contextual usage scenarios
Simple, direct evidence chains
These formats perform exceptionally well on Facebook.

7. AI-Generated Creatives:
Rapidly generate copy variations
Analyze competitor videos
Automatically extract unique selling points
Create video hooks
Leverage AI to test more creative assets at lower cost, accelerating your path to winning content.

That concludes today’s insights—hope you found them valuable! Explore more content by joining our Telegram group or visiting our official information website.