How to Find the RIGHT TikTok Hashtags: A Data-Driven Guide for 2025

Using the right TikTok hashtags is crucial for getting your content discovered. But how do you find them? Today, we’re breaking down three go-to methods to help you find the best hashtags for your posts.

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools to find trending hashtags within your niche.

Here’s how to use it:

• Go to the Creative Center and navigate to “Trends” → “Hashtags.” You’ll see a list of the most popular TikTok hashtags on the platform.

  

• These hashtags are trending from the past seven days. You can also view popular hashtags specific to your industry. Use the “Industry” filter—TikTok has categorized content into 16 industries. You can also filter to see hashtags trending over the past 30 or 120 days.

  

• Click “See analytics” to get a deep dive into a specific hashtag’s performance. This includes:

  • The number of videos associated with the hashtag

  • How user interest in the hashtag has evolved over time

  • Top video examples using the hashtag

  • Audience insights (age, related interests, and regional popularity) of TikTok users who engage with it

  • Top creators using the hashtag

  • Related hashtags that pair well with the current one

This data gives you the insight to form a cohesive hashtag strategy. For instance, you can monitor if interest in a hashtag is fading or rising, helping you identify tags for evergreen content.

It also reveals whether a hashtag or trend helps you reach the right audience. If 18-24-year-olds are your ideal customers, then creating content around a hashtag popular with that demographic is a smart move. If you need to attract an older audience, it’s better to look elsewhere.

2. Use a Hashtag Generator

Various hashtag generators online can help you find suitable tags for your posts.

The key caveat is reliability: You must verify that the tags suggested by these tools are actually popular on TikTok right now.

To get you started, here is a list of 7 of the best free hashtag generators:

https://www.canva.com/instagram-hashtag-generator/
https://ahrefs.com/writing-tools/hashtag-generator
https://www.copy.ai/tools/free-ai-hashtag-generator
https://predis.ai/free-hashtag-generator/
https://inflact.com/tools/instagram-hashtag-generator/#/topics/
https://buffer.com/free-tools/tiktok-hashtag-generator
https://app.sistrix.com/en/instagram-hashtags

3. Manually Search on TikTok

Use TikTok’s search bar like a search engine. Type in broad terms related to your industry to find relevant hashtags.

For example, if you’re looking for fashion hashtags, search “fashion ideas.” For niche fashion tags, search for something more specific like “sustainable fashion.”

Once you have the results, analyze the hashtags other creators are using. If you see many creators using the same tag, note it down—using it could boost your brand visibility, too.

If a particular creator consistently appears in your industry-related searches, study their hashtag usage. See which TikTok trends they join, which hashtags they use most often, and how many tags they typically use. Treat this as a mini competitor analysis.

This process will help you:

• Build a list of diverse hashtags to use.

• Identify the hottest TikTok tags in your industry.

• Understand what your target audience expects.

This manual approach can be time-consuming, but it’s one of the best ways to ensure you’re using relevant hashtags that maximize engagement.