How to Navigate Facebook Policies: 11 Officially Recommended Tips

Intro

During a recent chat with Facebook’s technical support team, we uncovered some game-changing guidance to reduce your risk of policy violations. Surprisingly, the rep even shared these insider tactics—clearly tailored to help performance marketers stay ahead of the platform’s rules.

8 Key Recommendations

Avoid Bombarding with Ads
Group strategically: Organize ads into distinct ad sets for better management.
Limit per set: Never create more than 6 ads per ad set.
Test smartly: Use Facebook’s “Dynamic Creative” tool when testing multiple ad versions.
Cut losers: Immediately turn off underperforming ads that drive zero conversions.
Keep Ad Spend Steady
Don’t spike your budget suddenly, and avoid major overhauls to active campaigns. Consistency keeps Facebook’s algorithm happy.
Steer Clear of Sensitive Topics
Ads must not target or insult users based on religion, politics, race, or other identity traits. Full stop.
No Exaggerations—Ever
Skip empty promises like “get results overnight.” All claims about your product must be factual, verifiable, and 100% honest.

Ditch Negative Language

Avoid words like “diet,” “weight loss,” “depression,” “anxiety,” “stress,” “fear,” or “shock.” Focus instead on the positive outcomes users will feel post-purchase.
Example:
❌ “Lose 10kg this summer!”
✅ “Feel light, confident, and summer-ready! Join my free fitness class to build your dream shape today!”
Fight Rejections—Don’t Ignore Them
Letting rejected ads linger in your account raises your risk of a ban. If you’re confident your ad is compliant, resubmit it for a second review. And clean up old rejected ads—don’t leave them cluttering your account.

Stick to One Niche Per Account

Never mix unrelated products in the same ad account. Even shifting from promoting fitness coaching to selling gym gear? Use a separate account to avoid algorithm red flags.
Bonus: Ensure your linked website (if any) loads smoothly, matches your ad’s claims, and follows all Meta rules.

No Ambiguity—Ever

Don’t post vague or suspicious content. If you’re using a brand-new ad account, skip advanced objectives like “Lead Generation” at first. Build trust with the platform by starting small—run “Link Clicks” campaigns to prove your account’s legitimacy.

Pro Tips for Your Facebook Page

Stay active: Post regularly to help Facebook’s system clearly identify your business niche and landing page purpose.