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bitly

Free plan available; industry-standard branded short links with detailed analytics.

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Bitly is the most well-known short link platform used by global brands. It offers branded links (e.g., yourname.link), advanced analytics showing clicks by location, device, and referral channel, and integrates with major tools like Hootsuite or HubSpot. The free plan allows up to 50 links per month, while premium tiers unlock custom domains, UTM management, and campaign tracking dashboards. Bitly’s analytics are highly accurate and business-grade, ideal for marketers who need trust and scale.

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