Tags:facebook
Why Are Facebook Ads Getting More Expensive? Key Causes & Solutions
The significant increase in Facebook advertising costs, with CPM (cost per thousand impressions), CPC (cost per click), and conversion costs rising...
Why is ROAS (Return on Ad Spend) considered a “vanity metric”?
Discover why ROAS alone can be misleading. Learn the limitations of relying on ROAS, what it hides, and which metrics truly reflect profitability a...
From Beginner to Facebook Ad Specialist: Mastering Facebook Core Elements
Hello, this is Vaxelabs! Today we're discussing what matters most in Facebook ads: structure? Pixel? Audience? Or creative? The answer is always: c...
How to Choose Between ABO and CBO for Facebook Ads? A Comprehensive Guide to Help You Make Precise Decisions
In Facebook advertising, the rational allocation of budgets directly impacts ad performance and return on investment. For many advertisers, ABO (Ad...
How to View Your Competitors’ Facebook Ad Audiences
Here are three tips to help you: Quickly find your competitors' Facebook ad audiences
How does Meta advertising algorithm optimize based on engagement data?
Meta ad system optimization process is an iterative learning and refinement journey, where initial user interactions—namely engagement data—serve a...
【Facebook Ads】How to Address Issues of Excessive and Low-Quality Conversion Data in Facebook Ads
One challenge Meta advertising optimizers face is that conversion data often appears inflated and of lower quality compared to actual conversion me...
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