Tags:meta
Why Are Facebook Ads Getting More Expensive? Key Causes & Solutions
The significant increase in Facebook advertising costs, with CPM (cost per thousand impressions), CPC (cost per click), and conversion costs rising...
Why is ROAS (Return on Ad Spend) considered a “vanity metric”?
Discover why ROAS alone can be misleading. Learn the limitations of relying on ROAS, what it hides, and which metrics truly reflect profitability a...
Copied 100 competitor ads, but still can’t create a viral hit? Here’s where you’re going wrong.
Why does your ad performance fluctuate? You're running a campaign for a mid-range massage cushion.
From Beginner to Facebook Ad Specialist: Mastering Facebook Core Elements
Hello, this is Vaxelabs! Today we're discussing what matters most in Facebook ads: structure? Pixel? Audience? Or creative? The answer is always: c...
How to Choose Between ABO and CBO for Facebook Ads? A Comprehensive Guide to Help You Make Precise Decisions
In Facebook advertising, the rational allocation of budgets directly impacts ad performance and return on investment. For many advertisers, ABO (Ad...
【Facebook Ads】How to Address Issues of Excessive and Low-Quality Conversion Data in Facebook Ads
One challenge Meta advertising optimizers face is that conversion data often appears inflated and of lower quality compared to actual conversion me...
