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Why is ROAS (Return on Ad Spend) considered a “vanity metric”?

Discover why ROAS alone can be misleading. Learn the limitations of relying on ROAS, what it hides, and which metrics truly reflect profitability a...

Three Classic Deconstruction Models for Meta Ads 2025

1.[1-1-10]: The Universal Structure for Beginners, Viral Hits, and Low Budgets (In-Depth Analysis) I.Why is 1-1-10 the “golden cold start” in Meta...