Marketing Tips
How does Meta advertising algorithm optimize based on engagement data?
Meta ad system optimization process is an iterative learning and refinement journey, where initial user interactions—namely engagement data—serve a...
【Facebook Ads】How to Address Issues of Excessive and Low-Quality Conversion Data in Facebook Ads
One challenge Meta advertising optimizers face is that conversion data often appears inflated and of lower quality compared to actual conversion me...
Stop Blaming Google Ads for “Underperforming”: 99% of Your Budget is Wasted on These 3 Hidden Vulnerabilities
Advertisers running Google campaigns rarely lose due to budget constraints; more often, it's the unseen 'underlying configurations' that trip them ...
In Meta Ads, which of the two advertising objectives, “Sales” and “Leads,” focuses more on e-commerce sales?
The primary task at the Meta ad Campaign level is to select the right advertising objectives. Among the various goals, experts highlight 'Sales' an...
The Hidden Logic Behind Facebook Ads: Decoding the Metrics That Matter
Most advertisers judge campaigns by two numbers: How much did I spend? and How much did I make The common mindset? 'I need to earn 1.50forevery 1 s...
Beware of Your Facebook Account: A New Hacking Scam That Doesn’t Ask for Your Password
A new phishing campaign targeting Facebook accounts is spreading globally, according to a report from Bitdefender’s Anti-Spam Lab. Launched via fra...
Google Ads Advertiser Suspension Enhancements: Speedier and More Precise
Google has declared substantial upgrades to its Google Ads advertiser suspension procedures. Google stated that it has slashed incorrect suspension...
The latest real-world case study after the Meta Andromeda update: $180,000 spent, ROAS 3.74.
First, let’s clarify what Meta’s Andromeda update is: Launched in late 2024 with full global rollout completed by October 2025, Andromeda is Meta’s...
How to Navigate Facebook Policies: 11 Officially Recommended Tips
Intro During a recent chat with Facebook’s technical support team, we uncovered some game-changing guidance to reduce your risk of policy violatio...
How Important Are Facebook Comments, and What Do They Achieve?
What’s the significance of comments on Facebook, and why do they matter? Let’s break it down. The Power of Positive Comments in Ads I...
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